For Immediate Release

February 01, 2006

Every now and then an advertising campaign comes along that gets everyone talking. That has certainly been the case with the new radio (and now TV) campaign for CarSense.

When the creative team at Caspari McCormick needed to cast a unique voice for the campaign, they made one call: to Baker Sound President Gary Moskowitz. Gary knows voices...and he used his resources to locate 97-year old Philadelphia native Nate Lazowick in a nearby nursing home. The former poultry salesman had never worked in advertising, but his feisty attitude was perfect for the spots, and his voice is hard to forget...

Listen to CarSense "Argument" 60 Radio

Listen to CarSense "Mouse to House" 60 Radio

Listen to CarSense "Old-timer" 60 Radio

The spots became so popular that the ad agency and local radio stations began receiving requests from listeners for copies of the ads. Philadelphia's KYW Newsradio 1060 AM produced two segments focused on the success of the campaign...

Listen to Gary's interview on KYW Newsradio

Listen to Matt Caspari's interview on KYW Newsradio

Recently Caspari McCormick has expanded the campaign to television, featuring Nate in an (at least partially) on-camera appearance. "I've never seen anything like it", laughs Moskowitz, "I've been casting voices for over 30 years, but I can't recall anyone catching on the way Nate has".

Watch the CarSense "Argument" TV spot

Baker Sound, located in Center City Philadelphia, produces award-winning audio and original music for radio, television, and film. For additional information contact info@bakersound.com. For online voice-casting services click here.